retrojordansrx (retrojordansrx) wrote,

Overview Of Nike Air Jordan Shoes

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The Nike Air Jordan footwear are named after the famous athlete. Production began in 1984 when an endorsement deal was signed with the basketball player. They are generally classified by their models and releases. The Originals, Retros, Retro are the most common models.

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The Air Jordan 1 footwear were the first to hit the marketplace. Unlike their counterparts at the time which were mostly white, these had a distinct, bold, red and black styling. As a result, they were banned from the NBA, attracting fines running up to four figures whenever they were worn inside a game. . The controversy generated fuelled the hype which made the shoes the common household name that they now are.



The familiar jump-man logo that is certainly currently featured on the line-up sport was adopted after the 1986-87 slam dunk competition. The lineup was also revamped at the release of the Air Jordan III. The design featured a basketball shoe using a three-quarter cut. They were also made of high good quality materials which were lighter than conventional ones. This non-traditional approach produced the footwear skyrocket in popularity.



Until late 1997, the shoes were part in the larger Nike family. This changed when the enterprise unveiled a brand new advertising and marketing plan which saw the lineup break away to grow to be a sub-brand on its own. This was marked by the release from the AJ XIII, AJ Team and AJ trainers. From this point onwards, the footwear dropped the name of its parent corporation as well as the Swoosh logo.



Some with the most current releases include things like the AJ 7 retro. This model functions polytutherane-coated leather which is fast-drying. It protects the surface and gives it a longer lifespan while maintaining the new-leather shine. You'll find perforations throughout the surface to provide breathability.
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